Creating resilient supply chains: A value-driven blueprint for fortifying futures
Phil Davies, Jörg Junghanns, Richard van Schip, Haresh Panjavani, Pablo Aldonza Rubio, Henrik Bathke, John Hancock
Jun 6, 2024
A Joint Point-of-View from Capgemini and Kuehne + Nagel
In the last twenty years, supply chains have experienced tremendous growth and sizable challenges across the globe. Most, if not all organizations have been impacted by disruptions, including pandemics, geopolitical events, natural disasters, human error, and a combination of these causes. Finding levers for resilience has become paramount.
While supply chain disruptions occur in every industry, some are hit harder than others. Since the COVID-19 pandemic hit in 2020, organizations have become cautious and started taking a systematic approach to mitigating supply chain risks.
Disruptions in key geographies continue to contribute to sourcing and logistical uncertainties, blocking the movement of goods. Kuehne + Nagel (KN) faced one such event when their key client, a global pharmaceutical company, was hit due to Ever Given ship that got stuck in Suez Canal. After working round the clock with mitigation plans and other alternatives the shipments were delivered on time without compromising on quality. However, this experience was eye-opening for one of the leaders.
“It’s important to embrace resilience to maintain higher levels of customer service. The combination of right people with right mindset and up-to- date technology makes the difference. The future is unforeseen, and most we can do is face it better.”
Ms. Himani Rawat, Logistics Process Owner, KN
The fifth dimension
For several years, supply chain leaders have been balancing three dimensions: cost, cash, and service. It has been difficult to manage the trade-offs among these three. Now, however, two additional parameters have gained significant prominence in recent times: resilience and sustainability.
Many of the decisions across supply chains, including planning, procurement, manufacturing, and distribution require evaluation from all five dimensions. For example, the decision on ‘how much inventory to store across the distribution center’ needs to be evaluated considering ‘how much will it cost,’ whether it will be sufficient to service the demand (including enough resilience to meet unforeseen surges or declines),’ and ‘how much working capital (cash) will get blocked.’ Moreover, there are also sustainability issues, such as ‘how much carbon is emitted during transport.’
Levers of supply chain resilience
Resilience is the capability to anticipate potential threats, resist adverse impacts, adapt to changing circumstances, recover effectively and efficiently from disruptions.
There are four key levers to enable supply chain resilience
Visibility is knowledge of material movement and status across the supply chain, from suppliers to end consumers. This means having access to detailed information on inventories, production processes, transportation, market demand, and more. Companies like Amazon Web Services (AWS) and Zara are implementing such technologies as Internet of Things (IoT), blockchain, and big data to improve supply chain visibility. A German Original equipment manufacturer (OEM) had been struggling with lack of tier-n supply-chain risk transparency, which prevented the OEM from implementing early-stage mitigation measures. Working with the OEM, Capgemini developed a central data platform for systematic and comprehensive monitoring of risks, which included the development of a risk supplier scorecard for procurement decisions and a risk management dashboard for quick action. The outcome was an intuitive control tower providing an overview of potential risks and incidents.
Collaboration facilitates the sharing of objectives and action plans among stakeholders within the supply chain ecosystem. It involves fostering open communication, mutual trust, and strategic alignment among suppliers, manufacturers, distributors, and other partners. Collaboration plays crucial role in demand and supply planning, wherein the inputs from distributors, retailers, suppliers, and service providers can augment the effectiveness of the planning and consequential resilience. Data sharing among the supply chain partners improves collaboration. Capgemini research reveals that at least 60% of surveyed organizations plan to increase data sharing with their ecosystem of partners, such as suppliers, subcontractors, distributors, and stores.
Responsiveness refers to how quickly and effectively organizations respond to sudden changes in demand, unexpected disruptions, and customer needs. It involves the timely adjustment of processes, resources, and strategies. Supply chain managers often struggle with the trade-off required between efficiency and responsiveness. The consolidation of suppliers, manufacturers, and Distribution Centers (DCs) results in greater efficiency; however, it may also lead to subpar responsiveness. Supply chain network design, supplier risk management, and inventory safety stock policies are some of the mechanisms used to approach supply chain responsiveness in a structured and scalable manner. When staffing shortages and supply chain disruption due to COVID 19 became challenging, Johnson & Johnson successfully responded by developing an Advance Case Management (ACM) platform. This tool utilizes a mixture of image-based and artificial intelligence algorithms to predict the most likely product range required for surgeons to do primary joint-replacement surgeries.
Agility is the capability to rapidly adapt and respond to changing conditions and demands within the supply chain ecosystem. Zara’s emphasis on predictive analytics and demand forecasting supports agility within its supply chain, enabling the company to adjust production and efficiently manage inventory based on customer demand. Organizations view reindustrialization as one of the means to bolster supply chain resilience, safeguarding stability and agility while managing the associated costs. Some organizations treat agility and resilience as two different domains, but in truth, they are interconnected and mutually enabling.
The resilience handbook
The four levers of supply chain resilience (visibility, collaboration, responsiveness, and agility) need to be enabled across the supply chain, from planning and sourcing to manufacturing and delivering. The decisions and actions across the supply chain are distributed among strategic, tactical and operational categories. The resilience can be enabled by augmenting the decision-making process at both a strategic and a tactical level. The following practical handbook can equip organizations with a comprehensive list of tools and methodologies to make their supply chain resilient.
Strategic and tactical actions to ensure resilience
Demand planning is usually a starting point, playing an essential role in establishing a resilient planning process. This tactical step in scenario planning (falling under the responsiveness lever) has been embraced by many organizations looking to improve the resilience of their supply chain initiatives. Inventory control towers are another way to enable real-time insights into inventory stock-outs and shortages, thereby taking care of visibility.
A consumer goods company in Europe wanted to optimize its material management by enhancing visibility and its strategic operating model design. Capgemini implemented a two-pronged solution: we designed a control tower to deliver one unified view and created an operating model with streamlined processes and structure. The benefits for the client were significant. Not only did the supply chain gain more resilience but it also optimized both inventory worth EUR 3 million and Full-Time Equivalent (FTE) upto 25% over the base.
Technology enablers
Technology plays a crucial role in making supply chains resilient. The primary task here is to ensure technology improving visibility, collaboration, responsiveness, and agility in one way or other.
Advanced analytics can turn vast amounts of supply chain data into actionable insights. By analyzing patterns and trends and creating models, businesses can identify vulnerabilities, anticipate potential disruptions, and take proactive measures. A leading consumer goods company in North America wanted to optimize its supply chain network by consolidating its DC and manufacturing footprint, improving its make versus buy decision-making, and enhancing its service level. Capgemini conducted a network modelling study on the design and planning platform, Supply Chain Guru, and successfully identified the location of several DCs with an optimal network and a service level based on customer segmentation. This gave the company the opportunity to save up to EUR 1 million in DC and contract manufacturing consolidation. The company was also able to improve its service level by 9% within one day for priority customers. Moreover, sustainability gains were achieved, with an 8% reduction in carbon emissions, which thereby makes this a resilient network design.
Final thoughts: Trust alliances make stronger chains
Since the coronavirus pandemic hit every business across the globe, supply chain digitalization has become critically important for all companies. Many companies are investing in digital business systems that can cater to the transportation and warehousing sector as well. Visibility to shipments in transit and their accompanying data is among the most essential elements of supply chain resilience. For shippers, there is a variety of mature, real-time transportation visibility platforms available. Kuehne + Nagel provides one such platform: ControLOG. With this platform, shippers can identify relevant supply chain risks at a shipment level.
Today, resilient supply chains are making significant changes to their businesses, which are becoming more agile and responsive. Business leaders are adopting and investing in technology and proactively protecting themselves against any future disruptions. Strategic alliances have also become an important part of global strategies. Entering into an alliance and collaborating with supply chain partners can lead to newfound resilience. Capgemini is a global leader in digital transformation. Kuehne + Nagel is a global leader in logistics operations. Our strategic partnership brings unparalleled End-to-End (E2E) supply chain capability to the market, coupled with rapid reaction to disruptions.
With ever-changing market dynamics, supply chain disruptions, persistent challenges, and advanced technologies still prevalent, it is imperative to take a comprehensive, end-to-end view of resilience with the preferred sequence of initiatives that will improve visibility, collaboration, responsiveness, and agility.
References
Capgemini Research Institute (2023) Illuminating the path: Building resilient and efficient supply chains in the consumer products and retail industry
Capgemini Research Institute (2023) The resurgence of manufacturing – Reindustrialization strategies in Europe and the US
AWS Supply Chain (2024) Mitigate risks and lower costs with an ML-powered supply chain application
Información Logística (2017) ‘Technology that supports Zara’s Supply Chain’
Inditex (2023) ‘Supply Chain – Management to transform the sector’
DFreight (2023) ‘Unlocking success: Exploring Walmart supply chain strategies and impact on the retail industry’
AWS (2024) ‘Leverage new tools like machine learning (ML) and artificial intelligence (AI) to reduce supply chain risks’
Johnson & Johnson (2021) ‘How Johnson & Johnson’s innovative supply chain technology is helping transform how we work—and live’
Authors
Phil Davies
Head of Intelligent Industry, Capgemini Invent UK
The digital revolution is creating unprecedented challenges and opportunities for companies and they are having to invent new business models and ways of working in order to survive and prosper. Phil works with senior executives to leverage the digital opportunities and transform – customer experiences, operations or business models.
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Jörg Junghanns
K+N Partnership Lead, Intelligent Supply Chain Operations, Capgemini’s Business Services
Jörg is Capgemini’s VP Europe for Intelligent Supply Chain Operations, driving transformative solutions across industries. He employs innovation and strategic thinking to empower supply chain growth, utilizing Capgemini’s Digital Services for planning, order management, procurement, and automation. With a global background, he excels in digital strategy, shared services, process design, and project management.
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Haresh Panjavani
Sr. Director and Head of Supply Chain Consulting, Capgemini Invent
Haresh Panjavani practices business consulting with experience in adding value to his clients’ businesses. He has worked across a range of industries, gaining the know-how of cross-industry functioning. His focus areas are supply chain, intelligent industry, sustainability, digital transformation, customer experience, operating model design, program management, and enterprise performance management. He has experience in account management, practice growth, offer development, and multi-country project roll-outs.
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